Music Industry Solutions

Where music business
gets done.

musicnurds is a full-service advisory firm working across every major discipline of the music industry — from artist signings and management to catalog acquisitions, platform sales, and strategic M&A.

Get in Touch Our Services
Artist & Label
Signing & Roster Advisory
Publishing & Catalogs
Acquisitions & Sales
Platform & M&A
Strategic Transactions

About Us

Independent. Experienced.
Industry-first.

musicnurds is a music industry solutions company built for the people and companies that move the industry forward. We work with labels, management firms, publishers, platforms, private equity, and independent artists — across transactions large and small.

Our practice spans the full lifecycle of a music business: identifying and signing emerging talent, structuring publishing acquisitions, advising on catalog monetization, facilitating platform M&A, and optimizing royalty income across global distribution channels.

We operate with discretion, move with urgency, and represent our clients with an unwavering focus on outcome. Whether you are buying, selling, building, or launching — musicnurds brings the relationships, the knowledge, and the independent perspective to get it done.

"The music industry's most consequential decisions deserve experienced, independent guidance rooted in deep sector knowledge."

musicnurds — Music Industry Solutions

What We Do

Full-spectrum music industry advisory.

From first signing to nine-figure catalog sale, musicnurds operates across every major vertical in the music business. We bring deep relationships, transaction experience, and independent perspective to every engagement.

Artist Signing & Roster Development
Identifying, evaluating, and facilitating artist signings for labels, management firms, and independent entities — with a focus on long-term commercial viability.
Artist Management Advisory
Supporting management companies and self-managed artists with deal structuring, contract negotiation, brand strategy, and career trajectory planning.
Publishing Acquisitions & Catalog Sales
Advising buyers and sellers through the full lifecycle of publishing transactions — valuation, due diligence, and deal execution — with expertise in catalog monetization.
Sync Licensing & Placement Strategy
Connecting rights holders with film, TV, advertising, gaming, and digital content opportunities to maximize sync revenue and brand visibility.
Platform & Company M&A Advisory
Guiding music-adjacent companies — content platforms, live session brands, DSPs — through acquisitions, mergers, and full platform sales from mandate to close.
Streaming & Royalty Optimization
Maximizing mechanical, performance, and neighboring rights income across global collection societies and digital distribution channels for rights holders of all sizes.

Leadership

The team behind musicnurds.

Experienced across every major vertical in the music industry — royalties, publishing, touring, management, and international markets.

B
Brian Upercruss
Co-Founder
Two decades navigating royalty accounting, artist finance, and business affairs across the full spectrum of the music industry. The finance mind behind musicnurds' deal-making and advisory practice — where structure meets strategy.
Full Bio →
R
Randy “Ray” Bullock
Co-Founder
Over two decades at the intersection of music publishing and the live business, building relationships and closing deals across every corner of the industry. The connector behind musicnurds' network and live-industry expertise.
Full Bio →

Get in Touch

Let's talk about
your opportunity.

Whether you are looking to buy, sell, sign, or build — musicnurds operates in confidence and moves with purpose. Reach out and let's explore what's possible.

Email
brian@musicnurds.com
Based in
United States
Confidentiality
All inquiries handled with full discretion.

Have an opportunity to discuss?

musicnurds is actively engaged across acquisitions, platform sales, publishing transactions, and artist advisory. If you have something in motion — or something that should be — we want to hear from you.

Send Us a Note